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Strategic Innovation: Building and Sustaining Innovative Organizations, University of Illinois at Urbana-Champaign

4.8
182 ratings
26 reviews

About this Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Top reviews

By GP

May 05, 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

By MM

May 20, 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

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24 Reviews

By Gilnei Jose Longo

Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

By Josh Matteson

Feb 19, 2019

I really enjoyed this course. The content is presented well and the examples are well chosen. I can't wait to dive back in to the next course.

By Peter van Barneveld

Jan 10, 2019

Great course, with good academic course material, supported with very nice examples. The teacher Raj Echambadi explains it all very clear on a nice and funny way. I also really enjoyed the assignments.

Keep up the good work University of Illinois!

By anil prakash singh

Jan 05, 2019

Great course!

By Tommaso Lucchesi, PhD

Jan 02, 2019

I would like to thank the organisers of the course for the overall outstanding quality of the course. The content is very informative and goes straight to the point. It is perfect as an introduction to the essentials of strategic innovation. I really appreciated the extensive use of examples, it helped not only to efficiently assimilate the concepts but also to view popular brands in a very different way! As for criticism, I would only suggest to add descriptions under the slides for each module, so that reviewing the classes can be easier. Thanks again!

By Eduardo Javier Quiros Campos

Nov 27, 2018

Great material. The instructor is awesome as well.

By Hammad Sajjad

Nov 05, 2018

Exceptional!!!

Learned many thing connected to strategic innovation and planning.

By Hani Al-Menaii

Oct 04, 2018

Really Great Course

By Mariana Infante

Sep 17, 2018

Good course to start understanding how innovation works and its impact.

By Steven Meyers

Aug 28, 2018

Exceptionally helpful and interesting class! Great content, engaging instructor, and well produced videos.