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Back to Strategic Innovation: Building and Sustaining Innovative Organizations

Strategic Innovation: Building and Sustaining Innovative Organizations, University of Illinois at Urbana-Champaign

225 ratings
36 reviews

About this Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Top reviews


Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.


May 05, 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

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34 Reviews

By Andriy Vintonyak

Apr 22, 2019

Amazing professors, amazing content, well worth your time!

By zubin varghese

Apr 16, 2019

Excellent. Practical. Put to Use immediately

By Kyoung Hoon Park

Apr 15, 2019

This class is an innovative course! I enjoyed a lot during taking the course!

By Vinicio De Sola

Apr 10, 2019

Great course for understanding Strategic Innovation

By Mustafa Al Hamdawi

Apr 09, 2019






ive innovative

By Sandeep Kalra

Apr 06, 2019

Great Learning Experience!

By Nadia Guerrera

Apr 01, 2019

Really great learning in this course- Thank you!

By Naveen Sriram

Mar 17, 2019

Great Faculty, information, knowledge. Thanks to you and to Coursera!

By Hernan Matute

Feb 27, 2019

The best way to continuous learning and improve yourself and from the best!

By Muthukumar Subramanian

Feb 25, 2019

Good and interesting Course