About this Course
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Beginner Level

Approx. 11 hours to complete

Suggested: 9 hours/week...

English

Subtitles: English

What you will learn

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

Skills you will gain

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 9 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are.

...
5 videos (Total 24 min), 4 readings, 2 quizzes
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 - Habit Corner1m
4 readings
Course overview1m
Learning activities3m
Value and opportunity10m
Key elements of strategy10m
2 practice exercises
Recall30m
Week 1 Quiz1h
Week
2
2 hours to complete

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry.

...
3 videos (Total 20 min), 2 readings, 2 quizzes
3 videos
Customer analysis and segmentation8m
Competitor analysis9m
2 readings
Conducting customer analysis20m
Understanding competitor behaviour20m
2 practice exercises
Recall15m
Week 2 quiz1h
Week
3
2 hours to complete

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business.

...
3 videos (Total 19 min), 2 readings, 2 quizzes
3 videos
Know the forces that drive your industry9m
Macro-environmental factors7m
2 readings
Porter's five (5) forces20m
Global trends20m
2 practice exercises
Recall30m
Week 31h
Week
4
3 hours to complete

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider.

...
4 videos (Total 25 min), 3 readings, 2 quizzes
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3 readings
Strategic positioning20m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2 practice exercises
Recall30m
Week 41h

Instructor

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

About Macquarie University

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

About the Strategising: Management for Global Competitive Advantage Specialization

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Frequently Asked Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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