About this Course
The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
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Beginner Level

Beginner Level

Clock

Approx. 19 hours to complete

Suggested: 5 hours/week
Comment Dots

English

Subtitles: English
Globe

100% online courses

Start instantly and learn at your own schedule.
Beginner Level

Beginner Level

Clock

Approx. 19 hours to complete

Suggested: 5 hours/week
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 video (Total 2 min), 5 readings, 1 quiz
Reading5 readings
Course Orientation10m
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Quiz1 practice exercises
Orientation Quiz10m
Clock
6 hours to complete

Introduction to Subsistence Marketplaces Approach

In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces. ...
Reading
7 videos (Total 53 min), 3 readings, 5 quizzes
Video7 videos
Lesson 1-1.2 A Day in the Life of a Rural Homemaker7m
Lesson 1-1.3 A Day in the Life of a Family5m
Lesson 1-2.1 Thinking in Subsistence Marketplaces12m
Module 1 Live Session: January 18, 201410m
Module 1 Summary: June 16, 20142m
Module 1 Summary: January 20152m
Reading3 readings
Module 1 Overview10m
Lesson 1-1 Readings10m
Lesson 1-2 Readings10m
Quiz3 practice exercises
Lesson 1-1 Practice Quiz4m
Lesson 1-2 Practice Quiz4m
Module 1 Quiz20m

2

Section
Clock
6 hours to complete

Consumers and Entrepreneurs in Subsistence Marketplaces

In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces. ...
Reading
7 videos (Total 41 min), 3 readings, 5 quizzes
Video7 videos
Lesson 2-1.2 A Day in the Life of an Urban Homemaker5m
Lesson 2-2.1 Subsistence Consumers and Entrepreneurs9m
Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper6m
Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper7m
Module 2 Live Session: January 25, 20145m
Module 2 Summary: June 23, 20142m
Reading3 readings
Module 2 Overview10m
Lesson 2-1 Readings10m
Lesson 2-2 Readings10m
Quiz3 practice exercises
Lesson 2-1 Practice Quiz4m
Lesson 2-2 Practice Quiz4m
Module 2 Quiz20m

3

Section
Clock
7 hours to complete

Exchanges and Needs in Subsistence Marketplaces

In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces. ...
Reading
6 videos (Total 106 min), 4 readings, 5 quizzes
Video6 videos
Lesson 3-1.2 Shakti Rising52m
Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces11m
Lesson 3-2 Virtual Immersion Slideshow3m
Module 3 Live Session: February 1, 201426m
Module 3 Summary: June 30, 20141m
Reading4 readings
Module 3 Overview10m
Lesson 3-1 Readings10m
Lesson 3-2 Readings10m
Lesson 3-2 Virtual Immersion Exercise: Instructions10m
Quiz3 practice exercises
Lesson 3-1 Practice Quiz4m
Lesson 3-2 Practice Quiz4m
Module 3 Quiz20m

4

Section
Clock
7 hours to complete

Gaining Marketplaces Insights

In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces. ...
Reading
16 videos (Total 137 min), 3 readings, 5 quizzes
Video16 videos
Lesson 4-1.2 Rural Conversation and Observation14m
Lesson 4-1.3 Urban Conversation and Observation15m
Field Immersion Clip 16m
Field Immersion Clip 212m
Field Immersion Clip 33m
Field Immersion Clip 43m
Field Immersion Clip 53m
A Visit to Tribal Communities in Tanzania2m
A Rural Community in Argentina2m
A Day in the Life of an Artisan in Mendoza, Argentina3m
Lesson 4-2.1 Local Environments in Subsistence Marketplaces9m
Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces4m
Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces3m
Module 4 Live Session: February 8, 201429m
Module 4 Summary: July 7, 20146m
Reading3 readings
Module 4 Overview10m
Lesson 4-1 Readings10m
Lesson 4-2 Readings10m
Quiz3 practice exercises
Lesson 4-1 Practice Quiz4m
Lesson 4-2 Practice Quiz4m
Module 4 Quiz20m

5

Section
Clock
7 hours to complete

Identifying Needs and Generating Ideas

In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces. ...
Reading
8 videos (Total 94 min), 5 readings, 5 quizzes
Video8 videos
Lesson 5-1.2 Shakti Rising52m
Lesson 5-2.1 Generating Ideas and Designing Solutions12m
Lesson 5-2 Idea Generation Exercise Slideshow – Water2m
Lesson 5-2 Idea Generation Exercise Slideshow – Plowing1m
Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions1m
Module 5 Live Session: February 15, 20144m
Module 5 Summary: July 14, 20143m
Reading5 readings
Module 5 Overview10m
Lesson 5-1 Readings10m
Lesson 5-2 Readings10m
Additional Resource: Examples of Needs Served10m
Lesson 5-2 Idea Generation Immersion Exercise: Instructions10m
Quiz3 practice exercises
Lesson 5-1 Practice Quiz4m
Lesson 5-2 Practice Quiz4m
Module 5 Quiz20m

6

Section
Clock
6 hours to complete

Evaluating Ideas and Designing Solutions

In this module you will learn about evaluating ideas and designing various aspects of the chosen solution. ...
Reading
4 videos (Total 37 min), 3 readings, 5 quizzes
Video4 videos
Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition11m
Module 6 Live Session: February 22, 20145m
Module 6 Summary: July 21, 20146m
Reading3 readings
Module 6 Overview10m
Lesson 6-1 Readings10m
Lesson 6-2 Readings10m
Quiz3 practice exercises
Lesson 6-1 Practice Quiz4m
Lesson 6-2 Practice Quiz4m
Module 6 Quiz20m

7

Section
Clock
6 hours to complete

Crafting an Enterprise Plan

In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace. ...
Reading
9 videos (Total 53 min), 3 readings, 5 quizzes
Video9 videos
Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project7m
Emmanuel Ole Kokan Masaai, Pastoralist Society4m
Ramadhani Kupaza, OIKOS East Africa3m
Peter Luswata, Uganda Rural Community Support Foundation2m
Jeannine Koninckx1m
Philip Fairweather, Bethel New Life Small Business Development Center2m
Professor Tejinder Sharma, Kurukshetra University2m
Module 7 Live Session: March 1, 201419m
Reading3 readings
Module 7 Overview10m
Lesson 7-1 Readings10m
Lesson 7-2 Readings10m
Quiz3 practice exercises
Lesson 7-1 Practice Quiz4m
Lesson 7-2 Practice Quiz4m
Module 7 Quiz20m

8

Section
Clock
4 hours to complete

Course Summary and Conclusion

In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts. ...
Reading
3 videos (Total 52 min), 2 readings, 4 quizzes
Video3 videos
Lesson 8-2.1 Concluding Insights and Perspectives18m
Module 8 Live Session: March 8, 201422m
Reading2 readings
Module 8 Overview10m
Lesson 8-1 and 8-2 Readings10m
Quiz3 practice exercises
Lesson 8-1 Practice Quiz4m
Lesson 8-2 Practice Quiz4m
Module 8 Quiz20m
4.5

Top Reviews

By JAOct 18th 2016

Excelente curso, con un enfoque en la atención a los mrcados de muy bajos ingresos y a comprender a los consumidores como seres humanos.

By NCOct 29th 2017

great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

Instructor

Avatar

Madhu Viswanathan

Diane and Steven N. Miller Professor in Business

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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