About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 5 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 5 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Introduction to Factor Analysis

2 videos (Total 20 min), 3 readings, 1 quiz
3 readings
Collecting and Reporting Survey Results10m
The Sharing Economy10m
Module 1 "Walk-through"20m
1 practice exercise
Module 1 Quiz10m
Week
2
1 hour to complete

Implementing Factor Analysis

3 videos (Total 29 min), 1 reading, 2 quizzes
1 reading
Module 2 "Walk-through"20m
2 practice exercises
Practice Quiz - Module 215m
Module 2 Quiz10m
Week
3
2 hours to complete

Customer Segmentation

3 videos (Total 42 min), 4 readings, 2 quizzes
4 readings
In Retail, Profiling for Profit10m
Delta Changes SkyMiles to Require Minimum Spend10m
Starbucks in changing its rewards program, and people are not happy about it10m
Module 3 "Walk-through"20m
2 practice exercises
Practice Quiz - Module 315m
Module 35m
Week
4
1 hour to complete

Perceptual Maps

2 videos (Total 22 min), 2 readings
2 readings
A Better Way to Map Brand Strategy:10m
Five Steps to Change the Perception of Your Brand10m
4.4
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50%

got a tangible career benefit from this course

50%

got a pay increase or promotion

Top reviews from Survey analysis to Gain Marketing Insights

By EWDec 6th 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

About Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.