About this Course
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Flexible deadlines

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Approx. 10 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...

English

Subtitles: English

What you will learn

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    Define the scope and subject matter of trademark protection

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    Evaluate the usefulness and limits of seeking trademark protection

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    Formulate a strategy for creating and protecting a strong trademark

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    Design processes to maintain ownership and control of a trademark and respond to possible infringement

Skills you will gain

MarketingBrand ManagementStrategic PlanningValue Proposition

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 3-4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

What is a Trademark?

5 videos (Total 30 min), 5 readings, 4 quizzes
5 videos
Trademark vs. Other Important Company Identifiers6m
Designations That Cannot be Trademarked9m
5 readings
Pre-Course Survey (Optional)10m
Trademark Overview45m
Examples of the Universe of Possible Trademarks15m
Contrasting Trademarks to Company Registrations and Domain Names25m
Limits on Trademark Protection45m
4 practice exercises
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz10m
Week
2
2 hours to complete

How to Choose the Right Trademark

6 videos (Total 33 min), 4 readings, 6 quizzes
6 videos
Should You Search a Potential Mark?7m
Designing a Clearance Search4m
Interpreting the Search Results7m
4 readings
Different Perspectives on What Makes a Good Trademark45m
Introduction to Secondary Meaning10m
How to Search10m
Optional Reading: Non-Legal Considerations10m
6 practice exercises
Practice Quiz2m
Practice Quiz6m
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz15m
Week
3
3 hours to complete

Why and How to Protect a Trademark

5 videos (Total 30 min), 2 readings, 6 quizzes
5 videos
Filing a Federal Trademark Application Part 24m
What Happens After the Application is Filed?5m
2 readings
Overview of the Registration Process1h
Overview of the Process After Filing10m
6 practice exercises
Practice Quiz8m
Practice Quiz6m
Practice Quiz6m
Practice Quiz
Practice Quiz10m
Graded Quiz20m
Week
4
5 hours to complete

How to Maintain a Mark and the Basics of Infringement

4 videos (Total 42 min), 4 readings, 4 quizzes
4 readings
Optional Reading: Safeguarding Your Trademark45m
Discovering Infringement45m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
3 practice exercises
Practice Quiz6m
Practice Quiz6m
Practice Quiz2m
4.8
1 ReviewsChevron Right

Top reviews from Trademark Law

By CHJul 17th 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

Instructor

Avatar

Cynthia Dahl

Practice Professor of Law
Penn Law

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Intellectual Property Law Specialization

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Intellectual Property Law

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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