To deliver agile outcomes, you have to do more than implement an agile process; you have to create a culture of experimentation. It's this commitment to experimenting that's at the heart of today’s most successful implementations of agile. This course shows you how to integrate the practice of experimentation across concept testing, usability testing, functional testing, and continuous deployment. Basically, we’ll show you how to use experiments to answer these three big questions: Should we build it? (And then: Did it matter?) Is it usable? Did it break? We'll show you how to: - Translate your product’s strategic direction into a user-centric charter with lots of small, testable ideas - Test user motivation to make sure you’re building something that matters - Design and conduct usability testing (even without working software) - Use narrative collaboration to focus your testing - Integrate functional testing into a more continuous release flow As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 20 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122) This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.