About this Course
4.8
1,057 ratings
221 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Some familiarity with business is helpful, but not required.

Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English, Vietnamese, Portuguese (Brazilian)

What you will learn

  • Check

    How to use the SWOT, competitor, and environmental analysis tools

  • Check

    How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • Check

    How to complete a capabilities analysis and how to use this analysis to guide decision making

  • Check

    How to analyze the advantages and disadvantages of four generic competitive positions

Skills you will gain

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Some familiarity with business is helpful, but not required.

Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English, Vietnamese, Portuguese (Brazilian)

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Introduction to Strategic Analysis

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!...
Reading
12 videos (Total 63 min), 6 readings, 1 quiz
Video12 videos
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Google Case Debrief14m
Reading6 readings
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Google Inc: Buy, Sell, or Hold?10m
Begin the Competitive Position Assignment10m
Quiz1 practice exercise
Introduction to Strategic Analysis24m
Week
2
Hours to complete
2 hours to complete

Analyzing Industry Structure

Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!...
Reading
11 videos (Total 79 min), 2 readings, 1 quiz
Video11 videos
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
Red Hook Brewing Case Debrief12m
Reading2 readings
Redhook Brewing Company10m
Reminder: Competitive Position Assignment10m
Quiz1 practice exercise
Analyzing Industry Structure24m
Week
3
Hours to complete
2 hours to complete

Analyzing Firm Capabilities

Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!...
Reading
9 videos (Total 53 min), 2 readings, 1 quiz
Video9 videos
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
Apple Case Debrief9m
Reading2 readings
Apple (Computer) Inc.10m
Reminder: Competitive Position Assignment10m
Quiz1 practice exercise
Analyzing Firm Capabilities24m
Week
4
Hours to complete
4 hours to complete

Determining Competitive Position

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!...
Reading
8 videos (Total 48 min), 4 readings, 3 quizzes
Video8 videos
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
Piaggio Case Debrief7m
Reading4 readings
Piaggio10m
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
Quiz2 practice exercises
Determining Competitive Position24m
Peer Review Practice20m
4.8
221 ReviewsChevron Right
Career direction

20%

started a new career after completing these courses
Career Benefit

27%

got a tangible career benefit from this course

Top Reviews

By TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

By SAOct 16th 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.

Instructors

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.