About this Course
4.7
24 ratings
7 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Some experience with business development and innovation is helpful, but not required.

Hours to complete

Approx. 7 hours to complete

Suggested: 2 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English

What you will learn

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    How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • Check

    How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

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    How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • Check

    How to apply a test-driven approach to business model innovation

Skills you will gain

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Some experience with business development and innovation is helpful, but not required.

Hours to complete

Approx. 7 hours to complete

Suggested: 2 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing. ...
Reading
18 videos (Total 81 min), 1 reading, 1 quiz
Video18 videos
Getting Started with the Canvas2m
Making the Canvas Work for You: Your Role4m
Making the Canvas Work for You: Product Phase4m
Meet Enable Quiz2m
Creating a Testable Product/Market Fit5m
Knowing Your Customer5m
Getting to Know Your Customer Better: Think See Feel Do4m
Knowing What Propositions to Test6m
Creating Testable Propositions3m
Testing Your Propositions8m
Sculpting the Customer Journey: AIDAOR3m
Storyboarding AIDAOR7m
Delivering the Customer Journey through Customer Relationships and Channels2m
Mapping Customer Relationships and Channels6m
Persona/Proposition Fit and Revenue Drivers6m
Scaling Product/Market Fit with the Growth Hacking Canvas5m
Creating a Culture of Experimentation1m
Reading1 reading
Course Overview & Requirements10m
Quiz1 practice exercise
Week 1 Quiz on Focusing for Profitability and Growth30m
Week
2
Hours to complete
1 hour to complete

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners. ...
Reading
10 videos (Total 48 min), 1 quiz
Video10 videos
Understanding Business Model Type4m
Business Model Type Implications6m
Key Activities vs Important Activities3m
Key Activities and Strategy-Driven Process Design8m
Key Partners3m
Costs Now vs. Costs Later6m
The Hard Things about Digital Transformation & Corporate Innovation7m
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m
Course Conclusion56s
Quiz1 practice exercise
Week 2 Quiz on Focusing Your Organization30m

Instructor

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Alex Cowan

Faculty & Batten Fellow
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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