Who is this class for: This course is ideal for learners who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.


Created by:  University of Virginia

  • Rajkumar Venkatesan

    Taught by:  Rajkumar Venkatesan, Bank of America Research Professor of Business Administration

    Darden School of Business
LevelBeginner
Commitment5 weeks of study, 2-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.5 stars
Average User Rating 4.5See what learners said
Syllabus

FAQs
How It Works
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creators
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Pricing
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Accede a los materiales del curso

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Available

Accede a los materiales con calificación

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Recibe una calificación final

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Obtén un Certificado de curso para compartir

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Ratings and Reviews
Rated 4.5 out of 5 of 466 ratings

Very good course with several actionable items for anyone working in marketing.

Good course with well-written teaching material and challenging assigments. Although there are certain hard parts its content, the lecture was good thanks to the well-guiding and nice Professor. I appreciate the course and hope to apply the knowledge learnt in my real work.

I was impressed with Dr. Venkatesan's teaching style which made the class informative and fun. The class touches on pertinent topics in marketing analytics and explores real-world case studies. It gave me new ways to think about topics such as Customer Lifetime Value that I can apply immediately. I highly recommend Dr. Venkatesan's class.

Excellent!