I thought it would take a couple of minutes and

step through this peer reviewed assignment that you're going to do.

The basic idea here,

is for you to take your newfound understanding of lean startup and actually apply it.

So, that you get ready to for instance run a motivation sprint with your team to actually

get through an experiment and make an assessment of

whether something's going to be valuable to your customer or not.

Now, the assignment has four parts.

First, you're going to do a positioning statement and this is just a basic view

of what is the project and is it a desert or a floor wax or what.

And you may already have this from some other work in the course.

Second, you're going to create a core or summary value hypothesis.

And this is just this sort of focal simple simple view of,

if we build a lemonade stand on fifth in May next

Saturday then people come and buy lemonade.

It's just a view of the outcome you want to have for your project.

Third, you'll think of three MVP ideas,

three test vehicles you can use to test

that core summary court or summary value hypothesis.

And then finally, you'll unpack that core/hypothesis into

at least five more testable more specific assumptions that kind of textured out.

Let's get started. Now, I'm going to use

the Google Docs template that is referenced in the assignment.

But, you can just use the template if you prefer the MS word template but that's fine.

I just thought I like to google doc template and I thought

it would show you if you're going to use it where to find the applicable sections.

For the first part of the assignment,

the positioning statement you will go here to this section it says,

'What does the positioning statement?'

And scroll down here,

grab this text and we will create a positioning statement for our project.

And it looks something like for hiring managers

who need to evaluate technical talent,

enable quiz is body bar.

Now, in fact the example that this template provides is the same thing.

So, I'm going to sort of cheat and paste this in here for the moment.

The other thing I recommend doing,

is you can just go right click on this table and you can just delete it.

And that was kind of get some of the gunk out of the way so that

your review has sort of less things to go and look through to find your assignment.

Now, I'm going to go back up to the table of contents

here and the rest of our work will be in the section,

Hypotheses and test vehicles.

And down here, the first thing we'll do is create this core or summary value hypothesis.

And this is again

something like just a basic statement of what outcome we're trying to get.

And so, it would be something for Enable Quiz.

It would be something like if we provide HR managers with

a tool for lightweight quizzing and so on and so forth again,

I'm going to do this little cheat write to take our example.

I'm going to paste it in here and I am again going

to I'm just- I am going to get rid of

these instructions that are in the template to help people understand.

But, don't need to be there for your reviewer.

That is the second part of our assignment.

Now, in the third part of the assignment,

this is a little bit weird but I'm going to take this core value hypothesis

and I'm going to put it down here and I'm going to start.

I'm going to start this table with

all the detail assumptions with the core summary value of hypothesis.

I like to use a priority of zero for the core or summary value hypothesis.

Now again, as I think I maybe mentioned earlier I

would not worry about this priority column necessarily.

I mean you can put the zero here or just leave it blank.

This is something you may want to do later.

There is a scale down here of a recommended scale of how you prioritize these things.

But, I wouldn't get too hung up on that.

Don't! If you're spending a lot of time wondering if you have the right priority or not,

I would just skip it for now and focus on

getting your assumptions out there on the table.

So, I'm going to paste in this core hypothesis.

This next table here is doesn't need proving which is a big yes.

And then, I'm going to create I'm going to write down these three MVP vehicles.

And, what you should do in the assignment is think about a concierge,

a wizard of Oz and a sales MVP.

Even if you think you know which one you want to pursue,

I would encourage you to sketch all of these out.

So, that A you get more familiar with them and B

you may find an idea that you actually like

better once you once you kind of pencil it out.

I'll start with the concierge MVP.

I think what I'll do here is do whatever you think makes sense.

But, I think what I am going to do is make it all

caps and bold just because they're going to

end up being a lot of texture when I'm all done.

And, all right.

So, for the concierge MVP,

I'm going to say you know the basic idea with the Enablequizes they're going to

do hand create quizzes against open positions that HR managers have.

So, we are going to find HR managers who want to participate in develop a quiz

for one of their open positions.

This might be on paper or something like Google Forms.

And then we should probably,

we should grade these for HR manager to more

closely simulate the product the hypothetical product experience.

Then we have this idea,

we should think about outcome metrics for each of these.

Part of the assignment and very important,

what do we want to observe out of this experiment?

I think, are we able to do this?

Take an open position and pair it with a meaningful quiz.

We think we can in our own work. It looks like we can.

But when we get a real job description from somebody outside the company,

maybe, that isn't like we thought it would be.

So, that's a good thing test.

Second, do the HR managers actually use it?

And you know, we may want to make a note to self.

You know, we need to be able to get some kind of a baseline.

Like you know, do they have notes on how many people they interview?

It's not really baseline I'm sorry.

I need to get. Yeah. It's sort of baseline.

Like I guess you know, how many people do they have in to interview for

the position relative to how many quizzes do they actually execute.

We need to make sure we get that from

our volunteer when we when we talked to them about this.

And then finally, we might want to- third,

do they we can kind of tag a little bit of a sales MVP on the end of this.

Do they respond to a low pressure offer to do this again for a fee?

That is a vehicle that we could use to get some indication of how interested they are.

Now, we have to be really careful about that because we've already spent a bunch of

time doing something that we think that they value for free.

So, they may feel obliged to do this and we want

to avoid getting kind of a false positive because of that.

But, it's something worth trying that we can

evaluate whether we think the results are meaningful or not.

Then we do our next item Wizard of Oz.

I'll do this same thing where we hold it.

And so, on this one we're going to call possibilities they could do,

they could do a video demo and drive traffic to it.

They could have sort of a fake site

where you can order quizzes you know say from a menu and it says.

OK. Preparing your quiz will be ready soon will email you.

Those are a couple of possibilities.

And I went to all these because I don't get too bored.

But you know, then we have our sales MVP down here I guess also in caps.

And of each of these we describe it talk about the outcome metrics is the basic idea.

Now, that's the third part of our assignment and the next to last.

The last one is, after this we would

go through and this is the column for the assumption.

I'm going to skip that for now.

And we would unpack our assumptions along the lines that you've kind of seen.

So, we might have an assumption like if we run

a Google AdWords campaign we will see

a click-through rate of at least 2% on some ads.

Even if we have an example of one of these,

Google AdWords ad we can add that here.

And then we would move through.

You can use that AIDAOR process if you want.

In fact, you may even want to know for instance you can you can go up here

and you can- you

can do a couple of things if you want to go a little bit above and beyond.

One, is you can go and divide

the material up in terms of you know those areas that we can do like attention,

interest, desire, up here.

And then, you could copy the table and do an action on boarding and retention down below.

If you know, we talked about using the storyboard.

So, you could go up here and if you prepared.

A storyboard for AIDAOR,

which I would encourage you to just do on pencil and paper for starters.

You could, add that in here.

So, I have drafted such a storyboard and as an example,

If go to insert image and I choose an image to upload.

Here's my storyboard as you can see this is a not particularly attractive.

It's a low fidelity version of the story that you saw on the slides.

But, that's fine. We're not here to create art.

We're here to push ourselves and our collaborators to really think through.

What's life like in our customer shoes and

what customer journey are really going to go on. How are they going to be.

Whether they going to be doing and thinking and feeling when they interact with

our promotion and our product.

And, as you can see these the six steps here.

And you know, this is going to lay out maybe a little bit funny the headers up here,

the images down there, don't worry about that. That's fine.

And then, I also wanted to call attention to I am so to speak.

I enumerated these one, two, three because,

unlike the storyboard and the slides these don't have water.

Copy on them because I didn't think that would come out well.

So, if I want to add more detail against tension I could put it you know here

and then down here more nodes on interest you know.

And this is a great thing if you did the story board,

I will ha- I just took a photo of this with my iPhone and dropped it in here.

That's a great thing to add for your reviewer to kind of

familiarize him even more of what you're

thinking and what you see as the customer journey.

I think it will help you, it will help your collaborators,

your peer reviewers give you better notes.

All right. So, we filled out the positioning statement.

We've done the core summary value hypothesis.

We've thought about three MVP vehicles.

And you know, I didn't do all of them.

But, I've begun to unpack my assumptions here.

One last quick thing that I'll show you

is that if you go to the beginning of the document.

Then you may need to make sure you know which pages you want to print.

So for example,

probably isn't a great idea to give

this whole thing your peer review if you can avoid it.

So, I need pages seven and eight.

And then you know let's say the other stuff's on pages 15 through 18.

Then if I print here,

I got to set the PDF.

You can actually, add in a page range so it comes separately.

So, I can say.

OK. One page is seven and eight comma I want

pages 15

through or 16 through 18.

And I oops!

Sorry folks I added a period there instead of a comma.

I am not used to this windows keyboard.

And then I can click print and it'll

save this file for me and that's what you would submit.

And that is it.

Those are the four parts of your assignment.

I think you'll find that this helps you texture out your idea better,

make it more testable.

And, it's a great dry run for getting feedback and making

improvements on your idea which is really central

to running a motivation sprint with your team.

How to Do the Peer Review Assignment

Running Product Design Sprints

Meet the Instructors