About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 22 hours to complete

Suggested: 8 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 22 hours to complete

Suggested: 8 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

When and How to Use Surveys

...
6 videos (Total 50 min), 2 readings, 1 quiz
6 videos
The Basics of UX Research17m
Ethics and UX Research9m
Survey Terms6m
Understanding Error6m
Four Sources of Error8m
2 readings
Welcome Announcement10m
Course Syllabus10m
1 practice exercise
Quiz: Survey Time20m
Week
2
1 hour to complete

Asking the Right People (Coverage Error)

...
5 videos (Total 53 min), 1 quiz
5 videos
Probability vs Non-Probability10m
Non-Probability Samples10m
Non-Probability Samples: Panels13m
Survey Modes10m
1 practice exercise
Quiz: Assessing Your Survey Knowledge20m
Week
3
1 hour to complete

Getting Answers (Nonresponse error)

...
4 videos (Total 45 min), 1 quiz
4 videos
Nonresponse: Increasing Benefits11m
Nonresponse: Reducing Cost9m
Nonresponse: Establishing Trust12m
1 practice exercise
Quiz: Getting Responses20m
Week
4
5 hours to complete

Writing Questions (Measurement Error)

...
11 videos (Total 149 min), 1 reading, 3 quizzes
11 videos
Defining Your Concept14m
Anatomy of a Survey Question9m
Basic Guidelines for Writing Questions19m
Open-Ended Questions9m
Closed-Ended Questions12m
Designing Nominal Questions12m
Designing Ordinal Questions18m
Common UX Survey Questions14m
Visual Design of Survey Questions18m
Ethics of Survey Research9m
1 reading
Writing Survey Questions - Best Practices10m
2 practice exercises
Writing Questions Quiz 120m
Writing Questions Quiz 220m
Week
5
2 hours to complete

About Research at Scale

...
4 videos (Total 58 min), 3 readings, 1 quiz
4 videos
A Maturity Model7m
Findings versus Reports10m
Interview: How Do People Practice UX Research at Scale Now?38m
3 readings
Introduction to About Research at Scale10m
How Giant Websites Design for You (and a billion others, too)10m
UX Maturity Models, A Collection10m
1 practice exercise
Quiz: About Research at Scale20m
Week
6
4 hours to complete

Behavioral Analytics

...
5 videos (Total 77 min), 4 readings, 1 quiz
5 videos
All About Metrics10m
Research Questions and Website Analytics9m
Search Analytics7m
Let's Talk: The Practice of User Research42m
4 readings
Introduction to Behavioral Analytics10m
Analytics Dataset: Peer Assignment Setup10m
Metrics Glossary10m
Suggestions for Further Exploration10m
Week
7
2 hours to complete

Remote Testing

...
4 videos (Total 42 min), 6 readings, 1 quiz
4 videos
Remote Moderated Testing6m
Remote Unmoderated Testing7m
Example Remote Unmoderated Test16m
6 readings
Introduction to Remote Testing10m
Download Data10m
Example Remote Test Script10m
Informed Consent Form10m
Analyzing Moderated Tests10m
Suggestions for Further Exploration10m
1 practice exercise
Remote Testing10m
Week
8
4 hours to complete

A/B Testing and Preference Testing

...
6 videos (Total 42 min), 5 readings, 1 quiz
6 videos
A/B Testing vs Preference Testing5m
Conducting Preference Testing11m
Conducting an A/B Study6m
Between vs. Within Subjects3m
Ethics of A/B Testing6m
5 readings
Preference Test: Peer Review Assignment Setup Part 110m
Preference Test: Peer Assignment Setup Part 210m
Preference Test: Example Survey Questions10m
Final Thoughts10m
Suggestions for Further Exploration10m

Instructors

Avatar

Clifford Lampe

Professor
School of Information
Avatar

Lija Hogan

Intermittent Lecturer in Information, School of Information, University of Michigan

About University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

About the User Experience Research and Design Specialization

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step....
User Experience Research and Design

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.