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Back to Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content, University of Pennsylvania

4.7
2,497 ratings
836 reviews

About this Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

By ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

By RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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817 Reviews

By Evan Blackmon

Feb 23, 2019

Great course that give you a structured approach to achieving virality.

By Amy Pike

Feb 21, 2019

Great info that inspires new ideas for marketing content. Very interesting and enjoyable!

By Marieta Christopoulou

Feb 20, 2019

I liked the course but I wish it was a bit bigger. It was nice that there were many examples given!

By Mayur Hande

Feb 18, 2019

best course

By Ronelle Louwrens

Feb 12, 2019

Good place to start.

By Stefan Bakir

Feb 11, 2019

Good information and great videos from mr. Berger!

By Gabriella Salud

Feb 11, 2019

Such a fun and interesting learning experience! Thankful for the privilege to learn from Mr. Berger!

By Felicia Colosso Baur

Feb 08, 2019

Interesting, engaging, completed in 2 days.

By Taieb Damak

Feb 08, 2019

Very good and very well thought of course. Great lectures, thorough explanation with great intriguing examples. I wished however to go more deeper into this and maybe have been shown how to apply this practically in business.

By Jordan Whyatt

Feb 07, 2019

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.