Created by:  University of Pennsylvania

  • Barbara E. Kahn

    Taught by:  Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:  Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Basic Info
Commitment4 weeks of study, 4-6 hours a week
Spanish, Subtitles: English, Ukrainian
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Ratings and Reviews
Rated 4.8 out of 5 of 91 ratings


Very interesting, refresh my view of the market and the orientation

This is a great course for bussiness manager profesional, very helpful!!!!

Encontré muy dinámica la forma en que se transmitió el conocimiento y al mismo tiempo, intenso para alguien que estaba tratando de entender los fundamentos del marketing moderno.

Es interesante, de alto valor las experiencias y el nivel que poseen los maestros de Marketing en la U. de Pennsylvania.

Felicito al cuerpo docente por apoyar a esta iniciativa, en difundir esta valiosa información a quienes nos tenemos posibilidades de acceder de otra manera (como parte de la cola larga).

Muchas gracias.

Luigi Tello.