Elementos de Marca: Escoger el Nombre de una Marca

Loading...
From the course by University of Pennsylvania
Introducción al Marketing
120 ratings
University of Pennsylvania

Introducción al Marketing

120 ratings
Course 1 of 5 in the Specialization Fundamentos Empresariales
From the lesson
BRANDING: Estrategias de Comunicación Eficaz de Marca y Estrategias de Reposicionamiento

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing