2.2 Goals and Motivations

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Skills You'll Learn

Strategic Management, Brand, Choosing Advisors, Brand Management, Entrepreneurship

Reviews

4.8 (1,939 ratings)

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NG

Oct 3, 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

SA

Jun 7, 2017

This was my favorite of the course so far. Naming is a challenge and the process presented here has already been helpful. Also, the bias lesson was very well done and also very disappointing.

From the lesson

Module 2: Building the Team

Taught By

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    Kartik Hosanagar

    Professor

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    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division

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    David Hsu

    Richard A. Sapp Professor of Management

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    Ethan Mollick

    Associate Professor

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    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation

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