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Introduction to Marketing, University of Pennsylvania

6,071 ratings
1,165 reviews

About this Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1,130 Reviews

By Sarah Alfares

Apr 21, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

By Safwat Hatem Mohamed Safwat

Apr 20, 2019

Very very good course and made me excited to marketing yet I would prefer my grade on the certificate

By Hunter Jackson

Apr 16, 2019

Very informative! Highly recommend.

By Crony Chakraborty

Apr 16, 2019



Apr 16, 2019


By Sumit Mishra

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By marion Tetafort

Apr 12, 2019

I would change the title which is not relevant compare to the quality of the course

By Kenn Wong

Apr 09, 2019

My first Coursera course, fantastic!!!

By Han Parker

Apr 09, 2019

This was a fantastic course, easy to follow, good amount of "check-ins" without being obnoxious. Thanks!

By Aravindan C

Apr 07, 2019

Extremely helpful in gaining insights to how a product must be developed and advertised and maintained in the long run. Videos were easy to understand though I had no previous experience in learning any of the topics discussed. Looking forward to learning more about all of the topics and to implement them in the future.