(9) 与客户中心化相关的问题 (6:00)

Video placeholder
Loading...
View Syllabus

Reviews

4.8 (235 ratings)

  • 5 stars
    85.95%
  • 4 stars
    12.34%
  • 3 stars
    1.27%
  • 1 star
    0.42%

WT

Dec 28, 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

From the lesson

(第 2 周)客户中心化:产品中心化思想的局限性;客户中心化的机会和挑战

课程第2模块由Peter Fader教授授课,他会主要介绍与以客户为中心相关的概念。当前市场要求我们对客户行为做出快速反应,因此我们必须懂得如何关注正确的客户,从而获得战略优势。接下来几周内容将介绍以客户为中心的基础知识。如果您希望进一步了解Fader教授针对以客户为中心的观点,您可以关注他的Twitter账号(@faderp)。他常常会在Twitter上分享相关看法和读物。

Taught By

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.