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From the course by Northwestern University
What is Social?
1730 ratings
Northwestern University

What is Social?

1730 ratings
Course 1 of 6 in the Specialization Social Media Marketing
From the lesson
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc
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