And then we talked about technological constraints.
And so we think about, you know, what can what do they have to do to make this
thing work as promised? Are there other things that they have to
know? you know, is it really going to work in
their context? And so, lots of times it's easier to say,
oh, I you know, I developed this thing and it works on my computer.
But now if I you know, put it out to 10,000 computers out in the world, is it
still going to work now that they're all networked together?
Now, that they're run by people who don't maybe have more basic skills.
Or now that they're, they're in an environment where the power's not is, is
constant, will it really work, in their context.
Will it increase their control over the world, does it help them to create
certainty? Does it help them to sort of lock down so
you know in terms of laws are fixed, does it create much more uncertainty?
You know while if I'm driving a car and I'm driving along distance and is likely
to break down. Well that's a problem that does not
increase my control over the world that does not make me feel better about taking
on this new kind of constraint. Do we have time?
We're asking people to learn a new way? Do they have time to learn that new way?
Alright, have they left time in their planning it's not just about training but
about learning and maybe is a window of opportunity still open.
That we have a window of opportunity when this innovation could have helped that
organization. But maybe that window of opportunity is
closed up and we need to see that. We need to be able to understand, this
happens a lot. I can give just a simple, concrete
example, in purchasing cycles, in certain industries there's different purchasing
cycles. So, you have to, if you want to sell
something to a school, it buys once a year.
And if you miss that window of opportunity, they can't buy any other
time of the year. They buy that one time of the year.
You're trying to get things into a store for a gift giving holiday.
You know, there's a time when that's going to work.
And is that window still open? And we have to acknowledge that and
understand that about our targets of innovation.
And then, you know, are the inputs and outputs sustainable?
Are they things that actually are going to work for them?
Can they get enough power? Can they get enough water?
Can they get enough of the things that they need to make your proposition for
change actually work. And the inputs may be these physical
things, and they may also be kind of emotional things I would say as well.
And then also what are the adverse impacts that may happen during the life
cycle. And so as I take this thing through I may
see an adverse, I may see an impact I may not see it as adverse myself.
And so how do I understand what they would see as adverse?
Because this it may be something that may causes them to reject your innovation.
And so if I can anticipate ahead of time and say okay there's going to be some
output. Are these outputs likely to be adverse.
That is what is my target innovation likely to say that's a bad, that's a bad
output or that's a bad by product. Can I understand that and mitigate that
ahead of time before I go down this path with them.
And so that's the six areas, and how it is we might think about these constraints
in terms of other people. Because up to this point I've really been
talking about how the constraints apply to you.
So now we've talked a little bit about how to apply them to others.
So, let's say the answer is yes to every one of these.
Everyone says yeah, yeah, yeah. yes, yes, that'll work, that'll work,
that'll work, that'll work. But that doesn't guarantee adoption.
But I guarantee you that if you fail to answer some of these important questions
you will fail. And so, this is sort of a necessary, but
not sufficient. It how, you need to get the answers to
these things. But that will not garuntee that you will
suceed. However, if you don't get the answers to
these things, I will garuntee that you'll actually fail.
Now, you might be lucky once or twice, but, in the long run you're more likely
to fail. So, next I want to talk about leading the
team process. What goes on for the individuals as I
lead them through inovation process as a team?