1.4 B2B: Push & Pull and the 4W’s Approach

From the course by Yonsei University
International B2B (Business to Business) Marketing
181 ratings
From the lesson
What is B2B Marketing?

Meet the Instructors

  • Dae Ryun Chang
    Dae Ryun Chang
    Professor of Marketing
    School of Business

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.