1.6 Defining your product pipeline.

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.6 (1,030 ratings)
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J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

From the lesson
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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