6.0 What is brand engagement and why do you need it?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

Reviews

4.6 (977 ratings)
  • 5 stars
    697 ratings
  • 4 stars
    225 ratings
  • 3 stars
    43 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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