1.4 Brand purpose (part 1)

From the course by University of London
Brand Management: Aligning Business, Brand and Behaviour
129 ratings
From the lesson
Brand Purpose & Experience

Meet the Instructors

  • Nader Tavassoli
    Nader Tavassoli
    Professor of Marketing
    London Business School

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.