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Elementos críticos del análisis externo.

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From the course by IE Business School
Proyecto capstone estrategia de marketing
8 ratings
IE Business School

Proyecto capstone estrategia de marketing

8 ratings
Course 5 of 5 in the Specialization Estrategia de marketing
From the lesson
Resultados esperados e implementación de su plan de marketing.
Elementos críticos del análisis interno.5:20
Elementos críticos del análisis externo.6:37
La matriz de SWOT.7:36
El dilema entre captación del clientes y retención de clientes.5:41
Definición de la estrategia de marketing: tácticas a corto plazo frente a tácticas a largo plazo.5:52

Meet the Instructors

  • Ramon Diaz-Bernardo
    Ramon Diaz-Bernardo
    Associate Professor
    Marketing

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