Relationship Management Theory

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From the course by National Research University Higher School of Economics
Communication theory: bridging academia and practice
3 ratings
National Research University Higher School of Economics
3 ratings
From the lesson
Theories of PR
This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.

Meet the Instructors

  • Olga Solovyeva
    Olga Solovyeva
    Lecturer
    Integrated Communications Department, Faculty of Communication, Media and Design
  • Maria Mordvinova
    Maria Mordvinova
    Head of BA Program in PR and Advertising
    Integrated Communications Department, Faculty of Communication, Media and Design

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