Why New Products Succeed

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From the course by University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
4 ratings
University of Illinois at Urbana-Champaign
4 ratings
From the lesson
MODULE 1: What Makes a Great New Product

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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