And so when, spurred on by this idea, I was actually able to
seize the opportunity I was given within the group,
four years ago, the director of the Express Roularta group, Corinne
Pitavy, said to me in a meeting: "Well, the Express Roularta group could do with
working on the idea of the meaning of work".
As it turned out, I had just recently had a very long interview with
Arnaud Mourot from the Ashoka association, who spent two hours
telling me about co-creation, hybrid value chains,
the inclusive economy, and well, all of these subjects,
and I put two and two together. Don't ask me why:
there are things that you do unconsciously. I put both things
together and as a result I put myself forward to lead the
whole "meaning to work" angle at L'Express,
with management, so really everyone involved in the management,
we got together for several weeks
to put together this package together in a truly cross-media
way: so Print, Web, events, and so that was it.
That was the package that I was given the chance to lead
and which I have been developing for four years.