Now, I'm not talking about doing this through illegal or unethical means, and
I'm also not talking about unproductive relationships with the government.
When I talk about, or when this model talks about threat of new entrants and
barriers to entry, we're talking about competitive factors,
things that exist because you're doing a great job.
It's not buying off the government leaders so
that there's, you know, it's illegal for new entrants to come in.
That you have a protective market in that way.
So that's the fourth force, and it's a very important one.
If you think about it, by the way, before we finish that particular force,
there are lots of industries that are very easy to get in.
It's very easy to, for example, relatively speaking, compare creating a brand
new drug that's successful, or a successful petroleum offering.
It's very easy to put up a website,
it only costs a few thousand dollars, offering some type of service.
It's relatively easy to start a small restaurant, or a food truck, right?
The barriers to entry are much lower, it costs much less,
there's usually much less regulation, there's some, but much less.