Interview with Giuseppe Morici of Barilla Europe

From the course by Università Bocconi
Food & Beverage Management
1043 ratings
Università Bocconi
1043 ratings
From the lesson
Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing

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