Can Target predict a customer is pregnant?

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Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.5 (460 ratings)
  • 5 stars
    292 ratings
  • 4 stars
    130 ratings
  • 3 stars
    28 ratings
  • 2 stars
    5 ratings
  • 1 star
    5 ratings

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

From the lesson
Module 3 : Targeting and scoring models

Taught By

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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