Introduction

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Skills You'll Learn

Strategic Management, Growth Strategies, Marketing, Entrepreneurship

Reviews

4.7 (863 ratings)
  • 5 stars
    674 ratings
  • 4 stars
    160 ratings
  • 3 stars
    27 ratings
  • 2 stars
    2 ratings
YL

Aug 22, 2018

Useful techniques to thoroughly introspect one's organization, no matter one is an entrepreneur, a manager in an established firm, or even a college student.

MM

May 17, 2016

Very Well done course. In its simplicity it is able to provide awesome tips for a such vast and complex subject. The professors are very very good.

From the lesson
Module 1: Acquiring Customers and Forecasting Demand

Taught By

  • Kartik Hosanagar

    Kartik Hosanagar

    Professor
  • Lori Rosenkopf

    Lori Rosenkopf

    Vice Dean and Director, Wharton Undergraduate Division
  • David Hsu

    David Hsu

    Richard A. Sapp Professor of Management
  • Ethan Mollick

    Ethan Mollick

    Associate Professor
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
  • Karl  T. Ulrich

    Karl T. Ulrich

    Vice Dean of Entrepreneurship and Innovation

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