2-1 Understanding Digital Media


Skills You'll Learn

Mobile Marketing, Social Media, Digital Marketing, Marketing Channel


4.2 (1,311 ratings)
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This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.

From the lesson
The Changing Landscape
In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific.

Taught By

  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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