3-1 Overview of Online Display Advertising

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Skills You'll Learn

Mobile Marketing, Social Media, Digital Marketing, Marketing Channel

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SV

Mar 11, 2019

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

MS

Jan 04, 2019

I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.

From the lesson
Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.

Taught By

  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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