Campus Spotlight: Alan Craig

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Reviews

4.7 (5,613 ratings)
  • 5 stars
    4,128 ratings
  • 4 stars
    1,191 ratings
  • 3 stars
    192 ratings
  • 2 stars
    42 ratings
  • 1 star
    60 ratings
TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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