What is Marketing?

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Reviews

4.7 (5,613 ratings)
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    60 ratings
HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

AN

Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

From the lesson
Course Overview and Digital Tools for Developing Innovative New Products

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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