4-1.2 Measures of Campaign Success: Web Analytics

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From the course by University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
973 ratings
University of Illinois at Urbana-Champaign
973 ratings
Course 5 of 7 in the Specialization Digital Marketing
From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Meet the Instructors

  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising

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