Welcome to Digital Marketing Channels: Planning

From the course by University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
1077 ratings
University of Illinois at Urbana-Champaign
1077 ratings
Course 5 of 7 in the Specialization Digital Marketing
From the lesson
Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.

Meet the Instructors

  • Mike Yao
    Mike Yao
    Associate Professor of Digital Media
    Charles H. Sandage Department of Advertising

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