We will want to make sure we have pages dedicated to various keyword groups, so
we don't have one page dedicated to electronic textbook rentals and
another dedicated to something like e-textbook rentals,
because these are too similar in nature.
Here's an example of something that you would not want to do when mapping your
keywords out to different pages.
You can see that page one and
page two are very similar, as are page three and page four.
A better keyword page layout would look more like this.
Ideally the homepage should be a bit broader in scope and
target slightly more competitive phrases.
Since most of your site's authority will reside in the homepage,
this has a greater opportunity to rank for more competitive key words.
For example, if your site's main focus was on college textbook rentals,
then that keyword group would be really relevant to the home page.
And give search engines and
users a better idea of what your site is about as a whole.
Other pages can focus on more specific yet less competitive terms.
One page could focus on affordability.
You might want to include studies about how renting textbooks is
cheaper than buying.
Or just information about how your company makes the textbook rental process
affordable.