1.3 Market environment analysis: Context and Customers

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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

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SM

Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

MM

Jul 08, 2016

If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.

From the lesson
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Taught By

  • Ignacio Gafo

    Ignacio Gafo

    Professor

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