Market Data

IE Business School
4.6 (516 ratings) | 20K Students Enrolled
View Syllabus

Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies


4.6 (516 ratings)
  • 5 stars
    361 ratings
  • 4 stars
    121 ratings
  • 3 stars
    24 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings

Nov 13, 2016

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.


Jun 21, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

From the lesson
Determining Willingness to Pay

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.