Product Versioning - Substitutes

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IE Business School
4.6 (516 ratings) | 20K Students Enrolled
View Syllabus

Skills You'll Learn

Pricing, Psychology, Price Discrimination, Pricing Strategies

Reviews

4.6 (516 ratings)
  • 5 stars
    361 ratings
  • 4 stars
    121 ratings
  • 3 stars
    24 ratings
  • 2 stars
    6 ratings
  • 1 star
    4 ratings

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

From the lesson
Playing the Pricing Piano or Price Discrimination

Taught By

  • Martin Boehm

    Martin Boehm

    Professor of Marketing

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