You can think of companies that made poor decisions and they paid for it for
a long time.
Because when it's dealing with consumers,
especially with consumers' lives there's no question about the right thing to do.
And it maybe more expensive but history has shown over and
over that those investments that are made to do the right thing
have long term profitability and long term effects.
So it may look like in the short term this is going to help,
but the chance that this could be exposed.
Or the chance that this could actually lead to, well if the moon is right, and
the wind is blowing this way, it could happen.
Well, guess what, sometimes the moon is right, and the wind is blowing that way,
so if there's that chance, that risk, and you are the decision maker.
You have to make the best decision and again values, the decision making process
will help a great deal and don't be afraid to bring others in.
But at the end of the day, own that decision and do it based on what
you think is the right thing to do >> The skills that we've talked about
in this course generalize in so many ways.
And remember we've looked at a whole set of circumstances in two minute challenges.
Not all of the two minute challenges will connect to you personally.
Think about what the core dilemma each of them presents.
See if you can generalize it or connect it to some other aspect of your life.
What can you learn from it?
Most importantly, what skills can you add on to what you already have,
to become a better professional?
To build your professional brand?
To be the kind of professional you want to be.
To be the kind of person everybody sees as a value added,
go to asset in an organization.
This is about you, it's about what you stand for, it's about who you are.
It's about what difference you make in the world with the life force and
energy you put into your work.
So think carefully about all these things and find places that you can practice
To continue to get better and i hope that i will see you in course three.
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