The Win/Loss Debrief

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From the course by Northwestern University
Sales Pitch and Closing
11 ratings
Northwestern University
11 ratings
Course 3 of 4 in the Specialization The Art of Sales: Mastering the Selling Process
From the lesson
Week 3: Falling in Love with Brand You
As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?

Meet the Instructors

  • Craig Wortmann
    Craig Wortmann
    CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

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