This could be how-to queries that have high demand related head terms or
primary terms.
You'll want to use the Keyword Planner from Google or
another keyword research tool to understand what content is likely to rank.
Perhaps you have a lot of how-to or helpful content.
You want to determine where you're most likely to win and
where you should put your energies.
I would first take a look at how-to pages and how-to queries for
your domain, then determine which have the most volume or demand.
Next, high authority pages.
Use one of the many tools we've shared already to determine pages that are well
established with good page authority that have relevant inbound links, and
are well regarded from a search standpoint.
If you can identify pages that have deep user engagement,
things like bounce rate or time on the page, that would be useful.
A quick way to evaluate high authority pages is using the Open Site Explorer tool
from MOZ.
It's most important to have quality, engaging, and user focused content.
Such content may have links to relevant pages or PDFs, perhaps a call-to-action.
If you can, it's best to put things in a bulleted list,
answering a specific query or matching the query with a how-to list.
Chronology matters.
One, two, three, four, five.
Delineate sequential answers to anticipated questions or queries.
Quality, engaging and user-focused content includes relevant content,