You publish great content on your site, you share it in social media.
You use PR, you use effective outreach.
And that leads to relationship building with media,
bloggers, influencers, of course, your target audience, all very useful.
But it isn't just about publishing content on-site.
You can also use publishing off-site, third-party sites,
where it gives you exposure to those same audiences and same promotional channels.
And this is also a big part of any content marketing campaign.
And I also explained that social media can help drive links for you.
Sharing on social media, gosh,
if you're sharing great content, helps your social media presences grow.
And yet, those social media presences turn back around and send traffic, links, and
new subscribers to your content.
Keep in mind though, when you first start out in content marketing
you probably start with no audience.
And maybe you're a large brand and
you already have kind of an inherent audience, but
when you first start they're not really expecting high value content from them.
So they're not conditioned yet, to you're being a provider of this kind of stuff.
So, you kind of start from ground zero, and you have to work up from there.
So, how do you go about doing that?
Well, social media sharing can help you build your audience.
As I've shown before, sharing something on your own social media feed,
puts you in front of your audience, called Susie's Audience on this slide.
And someone in your audience retweets it, and
now you're in front of their audience, back to OPA, and other people's audience.
And that's great, because larger audiences increase your overall visibility.
Now your social media feeds and the people who are used to coming to your site for
great content, or, look for your content on other sites, that audience has grown,
more media, more influencers, and more secondary audiences.
This is fantastic.
But, influencers are a big part too, they can also help you build your audience.
Here, I'm showing an influencer, still calling her Susie Powers but imagine
it's an influencer this time, sharing on Twitter or any social media site.
Get in front of her audience.
Somebody retweets it.
Get in front of their audience.