Justifying Your Program

From the course by Northwestern University
Social Marketing Capstone Project
167 ratings
Northwestern University
167 ratings
Course 6 of 6 in the Specialization Social Media Marketing
From the lesson
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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