Service vs. Product Marketing in Sports

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Northwestern University
4.8 (86 ratings) | 3K Students Enrolled
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4.8 (86 ratings)
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EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

MP

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Taught By

  • Candy Lee

    Candy Lee

    Professor

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