Conjoint Analysis: Steps 1-3

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (150 ratings)
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Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

Very rich content on consumer behavior and present powerfull tools to measure WTP

From the lesson
Measuring Customer Preferences

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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