The way we build strong durable products that are desirable for
the customer and profitable for the company has
changed quite a lot just in last few years.
And this week we're going to focus on seven key methods that
are extremely practical and they will help you build better products.
We're going to start out by kind of framing this against
the type of product management role that you're in right now.
So you can think about how to apply these and
where to focus based on your particular role.
Then, this venture design framework is something that I use to
frame a lot of these methodology things around,
and I think it will just help you understand when
and where to apply so many things and how they fit together,
because they very much do.
And we're going to look at seven curious.
First we're going to look at agile,
which you're probably familiar with.
And increasingly, agile is a workhorse for applied innovation,
which makes it very viable to the Product Manager.
It is a great way to not only get software built but layer in
a disciplined approach to design and discovery about the customer
to testing propositions through lean startup as well as translating those things forward
into small batch iterations where you can make sure
that what you're building is actually mattering to the customer.
We're going to look at applications of design thinking around both how you
explore new ideas and continue to
stay abreast of what problems really matter to your customer.
And then also how you translate those things into
vivid actionable discussable inputs with your development team.
We're going to talk about the hook framework,
which is a way to explore and build habits around
your product so that as the user is using your product they're
building habits and you're changing the way that they
work or the way that they play around your product and you're
understanding how the customer really is behaving and not
just how you think they should behave based on your propositions.
We're going to look at Lean Startup and how we run experiments
to test for value before we over invest in software that nobody wants.
This will put you in the hot seat but it will help you build much better product.
Your development team is going to love you because you're going to create
a lot less waste and a lot less extra features.
We're going to look at how we create really great user stories from those things and
organize the story maps to create
a shared view of what we're trying to achieve for the customer,
and use prototypes both to talk about the way we
might approach an appropriate and usable interface for the customer.
And as if that wasn't enough,
we're going to show you how to move those prototypes into early stage usability testing.
So you iterate on that before we even start building software,
leaving yourself time to experiment and make sure you
iterate to the right interface patterns for your user.
And we're going to look at how this applies to consumer products in
the marketing process through the use of
qualitative and quantitative pairings against a user funnel.
And we're going to look at how we manage these things with
big customers in case you are currently or you will be
in in the future that product team where you're selling
to large customers and you're selling on kind of an account by account basis.
So we're going to look at how these matter to you,
how to execute these methods and then how to apply them
across both consumer and business products.