Determining Cause and Effect through Experiments

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University of Virginia
4.6 (912 ratings) | 80K Students Enrolled
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Skills You'll Learn

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Reviews

4.6 (912 ratings)
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GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

NB

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

From the lesson
Marketing Experiments

Taught By

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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